Business, Personal, and Technological Directions
Your business is headed somewhere. And you have personal
goals. It feels better and things seem to work better when
business direction and personal focus are in accord.
Your tools help or hinder your progress.
The correct tools used to good purpose can help a lot.
Unneeded tools and tools used incorrectly can divert your
efforts and even halt progress altogether.
For example, if your goal is to spend lots of time with your
children, then your business will need to be relatively less
demanding of your time. Maybe your business is a web site,
or several, of information/articles and with ads on the
pages that need little of your attention.
Re-printable articles might be used to build the web site
according to the chosen theme. Affiliate and AdSense-type
ads could be placed on the pages. Links could be exchanged
with similar web sites.
Survey forms or a rating system could let your site visitors
give you feedback on what they like and don't like —
without you having to respond to their input. Master Survey
and Pro.Rate
can be used for that. They
require little of your time.
When enough survey answers and/or ratings have been
received, what works and what doesn't work with your
audience will be clarified. Those can be a guide to make
something unique in your niche.
These tools add to both the business goals and desired
personal focus.
An email link or contact form, for our example goal, isn't
the best idea. Although you would be cutting off site
visitors' opportunity to let you know when pages are not
working or ideas they have for your web site, you would also
be eliminating potentially time consuming replies.
A nice dialog with site visitors can be rewarding. In the
example case, however, it has the potential of deterring
from the goal.
As another example, if your personal happiness comes, in
large part, from pleasant interaction with people, and you
enjoy a certain hobby or "work" very much, your web site
business can reflect that.
Email links are everywhere. Contact forms are always
available. Subscription forms to a specialized newsletter
are found on every page.
Ebooks and other information products are for sale. Articles
and, if applicable to your niche, videos or interactive
demonstrations, are abundant on the web site. The articles
are available for syndication. (Master Syndicator
and Master
Syndication Gateway
are content syndication tools.)
A link-rich blog discusses news, tools, and products related
to your niche, with personal anecdotes. The blog has an RSS
feed.
A forum allows site visitors to have their say, where you
demonstrate that you listen. You may become the authority
others seek for niche-related interviews and presentations.
All these tools promote the personal and business focus of
the web site.
Make your own example. Decide what you want. Then determine
what tools you need. If you need help with the latter, use
the contact form at the web site of any of the above URLs.
It is axiomatic that business direction and personal goals
must be consonant with each other for harmony to prevail.
Friction slows progress.
Once you're certain where you're going and what you want to
experience along the way, then keep or acquire tools that
assist you and disable the ones that don't.
Question:
Did you find this article interesting and understandable? How can it be improved?
Your response is anonymous.
When done typing, click anywhere outside the box. [more info]
Will Bontrager
©Copyright 2007 Bontrager Connection, LLC Bontrager Connection, LLC
Please note:
Articles on this website are presented "as is". However -
If you have a question about a CGI script, HTML, CSS, PHP, or JavaScript
Ask one of our Experts and you'll have your answer!
Click here for details.
